1. Data Controller

The African Hotelier is responsible for processing personal data collected via the theafricanhotelier.com site and within the framework of its commercial and marketing activities.

2. Personal data collected

Depending on your interaction with our site and services, we may collect different categories of data.

Directly communicated data

• First and last name
• Email address
• Phone or WhatsApp number
• Name of your hotel or property
• City and country of the property
• Job title or position
• Information submitted via our forms
• Content of messages sent to our team

Automatically collected data

• IP address
• Browser type
• Device used
• Pages visited
• Visit duration
• Traffic source
• Website interactions

3. Why do we use your data?

The data collected may be used, in particular, to:

• Respond to your contact requests
• Schedule a consultation or demo
• Prepare a proposal or quote
• Provide The African Hotelier services
• Manage customer relationship follow-up
• Improve our site and services
• Measure the performance of our marketing campaigns
• Send commercial communications where authorized
• Prevent fraud or misuse of our services

4. Legal basis for processing

Where the General Data Protection Regulation applies, processing may be based on the following:

• Your consent
• Performance of a contract or pre-contractual measures
• Our legitimate interest
• Compliance with our legal obligations

5. Data sharing

We do not sell your personal data.

Certain information may, however, be shared with service providers necessary for the operation of our business.

• Website hosting
• Email distribution
• Appointment scheduling
• Audience analysis
• Online advertising
• Customer relationship management
• Payment
• Technical support

Depending on the features used, these providers may notably include Google, Meta, Calendly, WhatsApp, or other technology suppliers.

6. Cookies and similar technologies

Our site may use cookies and similar technologies in order to ensure its proper functioning, measure its audience, and improve the effectiveness of our marketing campaigns.

• Remembering certain preferences
• Analyzing website traffic
• Measuring conversions
• Improving site performance
• Measuring Google Ads campaigns
• Measuring Meta Ads campaigns

Where required by law, non-essential cookies are only placed after obtaining your consent.

7. Retention period

We retain your data for the duration necessary for the purposes for which it was collected.

This period may vary depending on whether it is a commercial request, a contractual relationship, a legal obligation, or a marketing communication.

8. Your rights

Where the GDPR applies, you may notably exercise the following rights:

• Right of access
• Right to rectification
• Right to erasure
• Right to restriction of processing
• Right to object
• Right to portability
• Right to withdraw your consent

You may also lodge a complaint with the competent data protection authority.

9. Data security

We implement reasonable technical and organizational measures in order to protect your data against loss, unauthorized access, alteration, or disclosure.

10. International transfers

Some of our technology providers may process data outside the European Economic Area.

Where necessary, we use the mechanisms provided for by applicable regulations in order to protect the data concerned.

11. Data regarding minors

The African Hotelier's services are primarily intended for hospitality professionals and are not specifically addressed to minors.

12. Links to third-party sites

Our site may contain links to services operated by third parties.

We recommend consulting their own privacy policy before providing them with your data.

13. Changes to this policy

This policy may be modified to reflect changes in our services, our tools, or applicable regulations.

The last updated date indicated at the top of the page allows for identifying the applicable version.

14. Contact us

For any questions regarding this policy or the processing of your personal data, you can contact: