Coaching

Digital marketing coaching for hotels

Grow your direct bookings with personalized guidance.

Whether you run an independent hotel, a residence, or a hotel chain, benefit from individual coaching focused on your goals, your tools, and your priorities.

Complete audit Concrete action plan Personalized coaching Remote or on-site

What we analyze

Website Design, mobile, speed, conversion, and booking engine.
SEO Google visibility, keywords, content, and Google Business Profile.
Advertising Google Ads, Facebook Ads, budgets, and conversion tracking.
OTAs Booking.com, Expedia, and direct booking strategy.
Social media Instagram, Facebook, LinkedIn, TikTok, and content strategy.
Artificial intelligence ChatGPT, Hotel AI Studio, automations, and content production.
Expertise dedicated to African hotels
Why choose this coaching?

Recommendations tailored to your establishment.

Unlike a generalist approach, this coaching addresses the practical challenges of hotels: visibility, direct bookings, site performance, paid acquisition, and team efficiency.

Personalized analysis of your hotel
Concrete and prioritized recommendations
Action plan provided after the session
Directly applicable advice
Results-oriented guidance
Our packages

Choose the level of guidance tailored to your hotel.

Each package includes a personalized analysis and concrete recommendations.

Premium Coaching
800,000 FCFA
1 day — remote

A full day dedicated to your establishment, your goals, and your priorities.

  • Complete and in-depth audit
  • Defining objectives
  • Website optimization
  • SEO, Google Ads, and Facebook Ads
  • Social media strategy
  • Competitive analysis
  • Detailed and prioritized action plan
Book this package
Executive Coaching
6,000,000 FCFA
5 days — remote or on-site

Comprehensive support for your establishment's management and staff.

  • Comprehensive audit of the digital ecosystem
  • Strategic workshops
  • Management and staff training
  • Website, SEO, and campaign optimization
  • Direct booking strategy
  • Daily support over 5 days
  • Comprehensive and prioritized roadmap
For on-site intervention, travel, accommodation, and meal expenses are the responsibility of the client.
Request a quote
Process

A structured 6-step support process.

01

Booking

Selection of package and time slot.

02

Questionnaire

Information collection prior to the session.

03

Audit

Analysis of your digital presence.

04

Coaching

Personalized session with your teams.

05

Action plan

Delivery of priorities and recommendations.

06

Implementation

Your hotel takes concrete action.

What we audit

A complete analysis of your digital performance.

Reservations

  • Booking engine
  • Conversion funnel
  • WhatsApp booking
  • Friction and abandonment

SEO

  • Keywords
  • Site speed
  • Pages and content
  • Google Business Profile

Advertising

  • Google Ads
  • Facebook Ads
  • Remarketing
  • Conversion tracking

Social media

  • Instagram
  • Facebook
  • LinkedIn
  • TikTok

Artificial intelligence

  • Hotel AI Studio
  • ChatGPT
  • Automations
  • Content creation
Why The African Hotelier?

Decision and results-oriented support.

Specialist in African hotels

Precise knowledge of visibility and direct booking challenges.

Concrete recommendations

A clear, prioritized, and directly applicable action plan.

One-on-one support

Each session is tailored to your establishment and your team.

Comprehensive expertise

Website, SEO, Google Ads, social media, AI, and direct booking.

Frequently asked questions

Everything you need to know before booking your coaching.

Can the coaching be recorded?

Yes, the session can be recorded upon request so your team can review it.

Will I receive a report?

Yes. Each coaching session includes a detailed action plan with priorities and recommendations.

Can multiple people participate?

Yes. Management, the marketing manager, the front desk, or sales teams can participate.

Is the 5-day coaching available throughout Africa?

Yes. It can be conducted remotely or on-site. Travel, accommodation, and meal costs remain the responsibility of the client.

Is the action plan personalized?

Yes. It is built around your hotel, your market, your tools, and your goals.

Can we ask all our questions?

Yes. The coaching includes dedicated time for questions from your management and teams.

The African Hotelier Coaching

What if your hotel achieved more direct bookings in the next 90 days?

Book your coaching and benefit from a complete audit, personalized recommendations, and a concrete action plan.