Google Ads

Google Ads for hotels

Appear at the top of Google at the exact moment a traveler is looking for a hotel in your city.

We create and manage Google Ads campaigns designed to attract travelers ready to book, grow your direct reservations, and reduce your reliance on third-party platforms.

Targeted campaigns Conversion tracking Continuous optimization Transparent reporting
Ad · www.yourhotel.com

Hotel in Abidjan with pool | Book direct

Elegant rooms, Wi-Fi, parking, and airport shuttle. Book direct for the best rate.

+38%Direct bookings
-24%Cost per conversion
4.7xPotential ROAS
Your future guests are already looking for you

Capture demand the moment it occurs.

Google Ads allows your hotel to appear when travelers express a clear intent to book.

Hotel + city

Hotel in Dakar, hotel in Yaounde, hotel in Kinshasa.

Hotel + neighborhood

Hotel in Cocody, hotel in Plateau, hotel near the airport.

Hotel + need

Hotel with pool, business hotel, family hotel, or budget hotel.

From search to direct booking

Your ad must lead to your own sales channel.

Without a Google Ads strategy

The traveler searches for your destination and often books via a third-party platform.

Google → OTA → Your hotel

With an optimized campaign

The traveler clicks on your ad, visits your site, and books directly.

Google → Your site → Direct booking
Our Google Ads Services

End-to-end management, from strategy to reporting.

01

Keyword research

Identifying the most relevant search queries based on your city, services, and priority markets.

02

Campaign setup

Structuring campaigns by rooms, offers, business travel, events, or specific services.

03

Ad copywriting

Creation of clear and attractive ads highlighting your competitive advantages.

04

Geographic targeting

Targeting local, international, expat, and professional travelers based on your goals.

05

Conversion tracking

Tracking bookings, calls, forms, WhatsApp clicks, and other key actions.

06

Continuous optimization

Reducing wasted spend, improving ads, and allocating budget to high-performing campaigns.

Campaigns tailored to your goals

Each campaign is built around a specific business objective.

Direct bookings

Direct travelers to your booking engine.

WhatsApp inquiries

Generate more conversations with your front desk.

Special Offers

Promote weekends, holidays, events, and seasonal offers.

Business Travel

Target companies, consultants, and professionals on the move.

Meeting Rooms

Attract companies seeking conference space.

New Hotel

Quickly generate visibility following an opening or renovation.

Our Method

A results-driven approach.

01

Audit

Analysis of your site, market, and competition.

02

Strategy

Definition of keywords, markets, and objectives.

03

Creation

Campaign and ad setup.

04

Launch

Activation and monitoring of initial data.

05

Optimization

Continuous performance improvement.

06

Reporting

Clear reporting and actionable recommendations.

Metrics we track

You know exactly what your budget is producing.

CPCCost per click
CPACost per acquisition
ROASReturn on Ad Spend
CVRConversion Rate
CallsCalls generated
WhatsAppInquiries received
BookingsAttributed bookings
RevenueRevenue generated
Pricing

A clear offer to launch and manage your campaigns.

Google Ads Launch

Starting at 400,000 CFA francs or 700 USD
  • Initial Audit
  • Keyword research
  • Campaign Setup
  • Ad copywriting
  • Conversion tracking
  • Campaign Launch
Request an audit

Monthly Management

Starting at 250,000 CFA francs or 400 USD per month
  • Performance Tracking
  • Keyword Optimization
  • Ad Improvement
  • Budget Management
  • Monthly Report
  • Strategic Recommendations
Book a consultation

The advertising budget paid directly to Google is not included in our management fees.

Frequently asked questions

Everything you need to know before launching your campaign.

What budget should you plan for?

The budget depends on your city, the level of competition, your rates, and your business goals.

How long does it take to see results?

Initial traffic can start quickly, but an analysis period is required to optimize performance.

Does Google Ads replace Booking.com?

No. It enables the development of a complementary channel and generates more direct bookings.

Can I receive inquiries on WhatsApp?

Yes. Campaigns can direct travelers to your website or to a WhatsApp contact journey.

How to measure bookings?

We set up conversion tracking to measure key actions taken after a click.

Can you create the landing page?

Yes. We can create or optimize a landing page designed to convert visitors into guests.

Free Google Ads audit

Your future guests are already searching for a hotel in your city.

Ensure your property appears at the right time. We provide a free analysis of your current visibility and available Google Ads opportunities.