Facebook Ads for hotels: generate more direct bookings.
We help African hotels reach more travelers on Facebook and Instagram, attract guests to their own booking channels and gradually reduce their reliance on OTAs.
Your hotel should not rely solely on OTAs to fill its rooms.
Booking.com and other platforms can be useful for visibility. But when the bulk of your bookings come from intermediaries, a significant portion of your margin goes to commissions.
High commissions
Every booking made through an OTA can result in a commission taken from your revenue.
Lack of visibility
Your hotel can offer an excellent experience. If travelers don’t know it exists, they cannot book.
Too few direct bookings
Without an acquisition strategy, your site and your booking engine remain underutilized.
We turn Meta Ads into a real acquisition channel for your hotel.
We design and manage your Facebook and Instagram campaigns with a clear goal: transforming your advertising budget into measurable requests and bookings.
Your acquisition from A to Z
We don’t just post a few ads. We build an acquisition system tailored to your hotel.
- Analysis of your hotel and your market
- Defining target travelers
- Facebook Ads
- Instagram Ads
- Audience creation
- Ad copywriting
- Visual creation
- Remarketing
- Meta Pixel and tracking
- Campaign optimization
- Cost per acquisition analysis
From attention to booking.
We work on the entire advertising journey, from the first impression of your ad to the booking request.
Strategy
Analysis of your hotel, your destination, your audience, your offers, and your objectives.
Acquisition
Running campaigns for travelers likely to stay at your property.
Conversion
Leads are directed to your website, your booking engine, or your WhatsApp.
Optimization
We scale the audiences and ads that generate the best performance.
Everything your hotel needs to perform on Meta.
Advertising strategy
Segmentation, positioning, priority markets and audience definition.
Facebook Ads
Creation, launch and management of your Facebook advertising campaigns.
Instagram Ads
Campaigns tailored to Instagram formats and audiences.
Ad creation
Copy, concepts, visuals and variations for your campaigns.
Remarketing
Retargeting people who have already visited your site or interacted with your hotel.
Optimization
A/B testing, results analysis and continuous improvement.
An offer tailored to the size of your establishment.
The ad budget paid to Meta is separate from our management fees.
Essential
- Facebook Ads Management
- Instagram Ads Management
- Campaign setup
- Ad creatives
- Copywriting
- Monthly optimization
- Performance report
Growth
- Everything in the Essential pack
- Booking campaigns
- Advanced remarketing
- A/B testing
- Conversion tracking
- Weekly optimization
- Monthly strategic meeting
- Detailed report
Premium
- Everything in the Growth pack
- Multi-market strategy
- Event-based campaigns
- Corporate campaigns
- Advanced reporting
- Continuous optimization
- Priority support
You are already paying to acquire guests.
The question is whether you want to continue relying primarily on commissions from intermediaries or invest in your own acquisition channel.
OTA booking
A portion of each booking amount is paid back to the intermediary who brings you the guest.
Direct booking
Meta Ads allow you to develop your own acquisition channel and a direct relationship with your guests.
For properties that want to seriously grow their direct bookings.
- Independent hotels
- Boutique hotels
- Apartment hotels
- Resorts
- Business hotels
- Hotel groups
Does your hotel not yet have a high-performance website?
The African Hotelier can also create your website, integrate a booking engine, and set up the necessary infrastructure before launching your campaigns.
Discover our websitesFrequently asked questions
Is the advertising budget included?
No. Our fees cover the strategy, creation, management, and optimization of your campaigns. Your media budget is paid directly to Meta.
What Facebook Ads budget should I plan for?
The budget depends on your property, your market, and your goals. We generally recommend starting from FCFA 200,000 or USD 300 per month.
Does my hotel need a website?
It is highly recommended to allow travelers to discover your property and make a direct booking.
Can you target international travelers?
Yes. Campaigns can target different markets depending on your clientele: local travelers, diaspora, international tourists, or business clients.
Does Facebook Ads guarantee bookings?
Campaigns are designed to generate booking opportunities, but results depend notably on your destination, your rates, your offer, seasonality, and the quality of your booking journey.
Your next direct booking can start with a Facebook ad.
Let's talk about your hotel and build a Facebook and Instagram Ads strategy tailored to your booking goals.
Book a 30-minute call